What is Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to increase your brand awarenes, sales and website traffic.

To accomplish this you have to publish great content on your social media profiles, listen to and engage your followers, analyze your results, and run advertisements through your social media platforms.

The most popular social media platforms are:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Pinterest
  • Youtube

The key elements of Socia Media Marketing


First of all, before you star publishing on social media you need to think about your social media strategy.

What are your goals and how socila media will help you to achieve them?
You can use social media to increase your brand awreness, to drive website traffic and sales. You can also engage your customers with your brand or use social media as a customer support channel.

Which social media platforms should you use?
The most popular and used social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
It is better to choose some platforms that your target audience most probably is on than to be on all platforms.

What kind of content should you share?
Images or videos? Educational or entertaining content?
We can help you answer these questions. And don’t forget that you can change your strategy later according to your social media performance.


Almost three billion people use social media!
By using social media, you give your business a chance to be discovered by potential customers.
But you have to plan your content before starting publishing it.  Also in order to make sure that you reach the maximum on social media, you need to publish great content. Content that your audience will like.

Listen to your customers

As your social media followers increase, comments regarding your services, brand or business will also increase.

People will leave comments on your posts, tag your business in their posts or send you messages.

So you have to listen to your customers and respond or reply to their questions/requests.


This is about knowing how your social media marketing is performing.

Have you reched more people on social media last month? Here at PWS we have the tools to get more in-depth analytics information for your social media activities.


Social media advertisments allow you to great variety audience than those who are already following you.
with social media ads you can identify exactly who to display your ads to based demographics, interest and more.

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Are you looking for a Social Media Manager? Contact Us to find out more!!

If you don’t know where to get started, need help or just don’t have the time to do it, our experts can help you out.

Call us today on 7000 8111 , we would  love to help!