Web design in 2023
Web design is constantly evolving and staying on top of the latest trends is essential when aiming to create both visually appealing and engaging websites. As the years pass, the more interesting it gets to see the new and upcoming trends. This year, we can see an especially exciting range of new and old trends that have been brought back with a fresh look to them.
To find out what this year’s most fresh trends are, it’s crucial to keep up with them. Below you can see our list of the most prominent current trends:
1. Bold and Vibrant Colours
Recently, in contrast to the minimalist design style, which is recognised by its simple details and muted colours, there has been a spark in bold websites that use bright colours and fun patterns.
These websites are eye-catching and quickly grab the visitor’s interest. Some great examples of this trend are a rise in the usage of Neobrutalism and Memphis design.
2. Complex Gradients
Gradients have been a popular design trend for several years, but they have come a long way since their first big appearance on the web.
Gradients involve blending two or more colours to create a smooth transition between them, this is used for everything from backgrounds to even typography.
These days, designers have given gradients an all-new look by using them to add more depth to flat images, create an illusion of movement without ruining minimalistic looks, and offer more space for creativity. So, all in all, gradients have changed into a modern, fresh-looking, and far more complex version of their old selves.
Modern designers tend to think that the web should be designed to work for all people, whatever their hardware, software, language, location, or ability. Because of that, accessibility is a growing trend in web design, so this year, designers are prioritizing accessibility more than ever in their work.
That includes designing for users with disabilities, such as visual impairments, hearing and speech impairments, cognitive, physical, and neurological disabilities, as well as mobile users, people with a slow internet connection or situational limitations, older users, and non-native speakers.
Accessibility features include things such as alternative text for images, captions for videos, and keyboard navigation. Some more examples of how websites are turning more accessible are their usage of flexible design, an uprise in the usage of SVG images, and easy-to-resize text that can be achieved by using relative units (such as em) rather than absolute ones (such as px), functionalities that will read the text out loud for you, being able to select the contrast between the background and text and more. In the end, there are many things you could do to make your website just a little more accessible for everyone, as everyone is a little different in their own way.
Micro-animations are small, subtle animations that can add personality and spark to a website. They are used to highlight important information, provide visual feedback, or add fun and personality to a design. Micro-animations can be everything from button hover effects to loading animations.
Modern designers are putting micro-animations to use not only for page transitions and illustrated graphics but also for breaking traditions by animating typography. Small touches like this allow typography to gain more attention without overwhelming the reader.
Chatbots are becoming increasingly popular in web design.
A chatbot is a program or set of instructions that simulate a conversation with humans. This is mostly used for quick online support or customer service, which is helpful if the customer is only looking to find some specific products or there tend to be a lot of repetitive questions.
Chatbots can provide a quick and efficient way for users to get the information they need and they can be customized to fit the branding of a website. In the end, this is a wonderful option if you’re looking to save both your and the customers’ time, leaving both parties happy.
6. Voice User Interface (VUI)
Voice user interface (VUI) technology has been improving rapidly over the past few years, and it is anticipated to continue gaining plenty of traction in 2023. VUI allows users to interact with and navigate on a website or app using voice commands, rather than typing or clicking. That can be especially useful for people with disabilities as well as for hands-free use in situations where a user’s hands are preoccupied, or the user is in a hurry while on the go.
7. Dark mode
Dark mode has been gaining popularity over the past few years, and it will continue as one of the top trends in web design in the near future.
Dark mode is a design style that uses a dark colour scheme for the background of a website, with light text and graphics on top.
Not only is it visually appealing, but it also has some practical benefits, such as reducing eye strain and improving battery life on devices with OLED screens.
Minimalism is well-known as the design style that emphasizes simplicity with minimal use of visual elements. In web design, this means using white space, clear typography, and a limited colour palette to create a clean and uncluttered look. Minimalism is an especially great option for those who are trying to keep their website’s accessibility in mind, as it simply leaves more room for it, with fewer elements to create clutter and disorient the people visiting the site. Minimalist designs are easy to navigate and can be more effective in communicating a message than more complex designs.
9. 3D Graphics
Advances in web technology have made it possible to incorporate 3D graphics into websites without the need for add-ons or several downloads. This has opened up new possibilities for creating immersive and engaging web experiences. 3D graphics can be used for everything from product demos to interactive games.
Recently, 3D graphics have become even more prevalent in web design, thanks to the emergence of a new design trend known as Claymorphism and a rise in the usage of interactive elements.
Claymorphism is mostly used for giving illustrations an engaging 3D look, which is made by blending light, pastel and vivid colours, big rounder corners, double inner shadows and outer shadows.
This trend creates a soft, playful, and organic appearance that is both friendly and inviting to users.
Engaging interactive elements are another trend that has seen a bigger rise in popularity in web design as of late.
Interactive elements can be anything from small animations to full-blown games, and they can add an extra layer of engagement to websites that might otherwise be static and uninteresting.
By creating more interactive websites, designers can encourage users to spend more time on their sites and to come back again and again. This can be particularly important for businesses that rely on website traffic to drive sales and revenue.
10. Reimagining The 404 page
In recent years, designers have started to pay more attention to the humble 404 error page. Instead of simply displaying an error message, designers are now creating custom 404 pages which are informative, fun and visually appealing. By readapting the 404 into something a little more humorous, designers can turn a frustrating error message into a positive user experience.
Best methods to stay up to date with the latest web design trends
The best methods for staying up-to-date with the latest web design trends are: following design blogs and publications, joining design communities and forums, experimenting with new tools and technologies, and attending design conferences and workshops.
In conclusion, web design trends this year are all about bold colours, complex gradients, accessibility, micro-animations, chatbots, voice user interface, dark mode, minimalism, and 3D graphics. Keeping up with these trends will help you create visually appealing and engaging websites that save time and make using the web a more user-friendly experience for everyone.
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