{"id":15004,"date":"2017-09-07T06:06:28","date_gmt":"2017-09-07T06:06:28","guid":{"rendered":"http:\/\/www.cypruspws.com\/?p=15004"},"modified":"2021-12-15T06:41:03","modified_gmt":"2021-12-15T06:41:03","slug":"about-us-page","status":"publish","type":"post","link":"https:\/\/www.cypruspws.com\/about-us-page\/","title":{"rendered":"How To Write A Successful About Us Page"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: left;\"><span style=\"text-decoration: underline;\">The perfect &#8216;About Us&#8217; page\u00a0<\/span><\/h1>\n<p style=\"text-align: left;\">The About Us page\u00a0is one of the most visited pages on your website.<\/p>\n<p style=\"text-align: left;\">Almost all visitors tend to snoop\u00a0around your About us page, especially\u00a0when it comes to doing business online.<\/p>\n<p style=\"text-align: left;\">As one of the most visited locations on a site, the About us page plays a huge role in the first impression that you leave on a potential customer or collaborator.<\/p>\n<p style=\"text-align: left;\">About us page is where your site&#8217;s visitors can learn more about you and your company. The customers look here before they start to take your business seriously.<\/p>\n<p style=\"text-align: left;\">Without doubt, &#8216;About us&#8217; pages are very important! So, you need make sure that this page\u00a0builds trust and connects with readers.<\/p>\n<p style=\"text-align: left;\">But how do you do that?<\/p>\n<h2 style=\"text-align: left;\">Here are few tips for creating an amazing About Us page:<\/h2>\n<h3 class=\"wp-menu-image svg\" style=\"text-align: left;\">\u00a0Structure your &#8216;About us&#8217; page<\/h3>\n<p style=\"text-align: left;\">When it comes to the structure of your &#8216;About us&#8217; page, try to decide the following:<\/p>\n<ul style=\"text-align: left;\">\n<li>What kind of information you want to include on the page and which details you want to exclude.<\/li>\n<li>How your page will be structured (how many pictures, paragraphs etc.)<\/li>\n<li>How the page&#8217;s style will show your company&#8217;s spirit.<\/li>\n<li>Which photos or videos you will use.<\/li>\n<li>How to connect this\u00a0page to other pages on your site and your social media.<\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">Tell a story about you or your company<\/h3>\n<p style=\"text-align: left;\">Your visitors will be happy to know when, where and how your business established.<\/p>\n<p style=\"text-align: left;\">For example, if\u00a0your great-great-grandfather opened the family business many many years ago \u2013 that\u2019s a fact worth mentioning.<\/p>\n<h3 class=\"wp-menu-name\" style=\"text-align: left;\">\u00a0Tell readers what you are offering<\/h3>\n<p style=\"text-align: left;\">Even if other sections of your site contain a full list of your products and services, this page is the best place to include a short and clear summary of your company\u2019s enterprises alongside a list of all of its professionals.<\/p>\n<h3 style=\"text-align: left;\">Include photos and videos<\/h3>\n<p style=\"text-align: left;\">Photos and video provide a vital visual aspect for your company.<\/p>\n<p style=\"text-align: left;\">As it is known, visual content humanizes your brand\u00a0and reinforces trust.<\/p>\n<p style=\"text-align: left;\">This type of content show the real people behind your business and bring\u00a0your\u00a0team and visitors closer.<\/p>\n<p style=\"text-align: left;\">So, the best thing you can do is to include\u00a0photos and videos from your actual workplace.<\/p>\n<h3 style=\"text-align: left;\">Make sure there are no spelling errors or grammar mistakes<\/h3>\n<p style=\"text-align: left;\">Re-reading your text is very important.<\/p>\n<p style=\"text-align: left;\">Take\u00a015 minutes to go\u00a0through your content and correct any possible grammar mistakes.<\/p>\n<p style=\"text-align: left;\">Also, make sure you a have spell checker like\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/grammarly-for-chrome\/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a>, or any other similar tool, to help you in a time of need.<\/p>\n<h3 style=\"text-align: left;\">Learn some SEO tips<\/h3>\n<p style=\"text-align: left;\">Search Engine Optimization is extremely important here.<\/p>\n<p style=\"text-align: left;\">You have to make sure that this page\u00a0will serve as another boost for your website on the search results ladder.<\/p>\n<ul style=\"text-align: left;\">\n<li>Use keywords relevant to your topic<\/li>\n<li>Try to optimize your photos and videos<\/li>\n<li>Makes sure your site structure is Google friendly<\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">Link to Social media<\/h3>\n<p style=\"text-align: left;\">Another important aspect of your company\u2019s activity is\u00a0its social presence.<\/p>\n<p style=\"text-align: left;\">The &#8216;About\u00a0Us&#8217; page is the\u00a0home for your Social Media links.<\/p>\n<p style=\"text-align: left;\">So make sure to put here all your links like\u00a0Facebook, Twitter, LinkedIn and more.<\/p>\n<h3 style=\"text-align: left;\">Your Reputation shows off before you do<\/h3>\n<p style=\"text-align: left;\">The &#8216;About us&#8217; page should highlight your unique services and products and inspire trust.<\/p>\n<p style=\"text-align: left;\">There are 2\u00a0simple ways to do this:<\/p>\n<ul>\n<li style=\"text-align: left;\">Customers Reviews and Recommendations &#8211; This is the best way to show that your business is a trustworthy and reliable establishment.<\/li>\n<li style=\"text-align: left;\">Press &#8211;\u00a0TV, radio and print media will help with positioning your company as a reliable and trusted one.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">If you have questions or need further information please do not hesitate to contact us on<strong>\u00a07000 8111<\/strong>.<\/p>\n<p style=\"text-align: left;\">Our team is ready to answer to all your questions!!!<\/p>\n<p style=\"text-align: left;\">Alternatively, you can use the form on the side to contact us!<\/p>\n<p style=\"text-align: left;\">See also some samples of our work <a href=\"https:\/\/www.cypruspws.com\/web-design-portfolio\/\">here<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":15065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[76,75,2,3],"tags":[209,210,208],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing a Successful About us page for your website<\/title>\n<meta name=\"description\" content=\"The &quot;About Us&quot; 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