SEO Keyword research

Keyword research is the process of finding and studying real search terms that people enter into search engines. These terms can help inform your content  and marketing strategy.

How to Find/Research Keywords for Your SEO Strategy

Step 1

Make a list of all the important and relevant topics based on what you know about your business.

Step 2

Fill in those topics with keywords.

These can be keywords you think are important to rank in the search engine results pages because your target audience is probably conducting searches for those specific terms.

Step 3

Research related search terms.

If you can’t think more keywords that people might be searching about a specific topic, go to Google and take a look at the related search terms that appear when you type in a keyword.

When you type your word or phrase, scroll to the bottom of Google’s results and you will notice some suggestions for searches related to your original input.

These keywords can give you more ideas  you may want to take into consideration.

Step 4

See how competitors are ranking for these keywords.

Search for keywords in an incognito browser window and see what positions your competitors are in.

Step 6

Use the Google AdWords Keyword Planner to cut down your keyword list.

To Sum up

You need to be prepared to invest a few months to a year before seeing results from your SEO efforts.

You can not accurately predict exactly when you will achieve top ranking for a particular keyword or topic.

However, over time, you can get a better idea of how long it may take.

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