Why your store needs an eCommerce website to grow
One of the most difficult aspects of running a business is to get customers.
It is important to keep the customers you have, sell more to them and continually look for new ones.
Running an eCommerce website offers business owners a chance to reach for more customers.
This is an an affordable way to increase your revenue.
4 Reasons an eCommerce website is necessary to grow your store
1. Consumers want to shop online
The most compelling reason for having an eCommerce website is simply that the demand exists.
According to a survey published by the Center for Retail Research, the total online sales in Europe were €184 bn in 2014.
The reality is that consumers usually purchase on demand, regardless of time and location. If you do nothing to change your sales channels to keep up with this, you risk losing out on valuable sales.
2. An online store gives you greater global reach
An eCommerce website can help you reach anyone in any place.
With a good SEO you have the ability to grow your business and social media marketing.
3. Customer data insight can help you increase your sales
When you sell through an eCommerce site, you have access to a range of data that you can use to track your sales effort.
You can find out what your customers are searching for, track their navigation through your site and see what items will probably be purchased by the same customers again.
This data can help you to improve your SEO and provide a better shopping experience.
4. You can reach consumers who showroom/webroom
Show-rooming is when customers view a product in store and then purchase it online.
Retailers with an online presence should encourage show-rooming store visitors to buy from their online store and not someone else’s.
Show-rooming also works in reverse.
Recent research showed that web-rooming (i.e. researching the product online and then purchasing in-store) is becoming more popular than show-rooming.
So, by providing a great eCommerce profile, you can also attract people to your physical store.
If you want to increase your business’ sales, then we are here to help!
An eCommerce website is the perfect solution! It will offer you a chance to reach more customers affordably and increase your revenue.
If you have questions or need further information please do not hesitate to contact us on 7000 8111.
Our team is ready to answer to all your questions!!!
Alternatively, you can use the form on the side to contact us!
See also some samples of our work here.