Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs can be used in public and private environments, such as retail stores and corporate buildings.

Advertising using digital signage is a form of 'in-house' advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times.

The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown and the signs can adapt to the context and audience. Digital signage also offers superior return on investment compared to traditional printed signs

Many companies and businesses are realizing the benefits of incorporating a digital signage solution. The benefits are nearly limitless; every company has a need to communicate to an audience in the most effective and powerful way possible.

P.W.S. Prime Web Solutions Ltd can create a digital signage solution that is custom to your company – our packages start from €300. Once the initial design is complete the content can be changed by you on a daily basis ensuring you are able to promote all your services. Software is fully licensed to your company.

• Public information – news, weather and local (location specific) information, such as fire exits, special offers, entertainment announcements etc.
• Internal information - corporate messages, health & safety, news, etc.
• Advertising – general advertising so surrounding businesses.
• Brand building – assists to promote your brand and build a brand identity.
• Influencing customer behavior – directing customers to different areas, increasing the time spent by the customer on the premises.
• Enhancing customer experience – reduction of perceived wait time in restaurant waiting areas, bank queues, etc
• Enhancing the environment – more professional out look.